Apple puts a lot of effort in marketing their products, and it seems to have paid off because obtain very large amount of sales thus leading to high profit margins for the business. This involves finding out more about customers, competitors and the overall marketing environment. The purpose of doing this is to gather data on customers and potential customers. They would have to use expensive type of advertising because they are a global business with high profit figures. At the moment Tesco is using these growth strategies: Diversification is when a business introduces a new product to a new market. P1 Describe how marketing techniques are used to market products in two organisations. As they are on the surface, their volume to growth is a lot quicker than other tissues.
This has allowed these companies to gain a major market share and become very well-known and reputable companies. Therefore following all these laws and changes is mandatory and must be understood thoroughly. These are essential for employees to be able to work effectively in a modern organisation or workplace. Organic Green needs to modify total strategy in order to beat the competitors. The information is gathered directly from people in forms of surveys, questionnaires or even by observation.
Marketing is not done only by the marketing department. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. The Law has changed in recent years; therefore businesses need to make sure that their marketing activities are within the constraints of the law. Also it is the third largest retailer in the world measured by revenues. For example, if Nike finds out through the mosaic system that the households in the location they are planning to open a new store at, usually wear tracksuits, then Nike may decide on producing more tracksuits to put in the store in that location. Consumer Credit Acts 1975 and 2006 act applies for businesses that selling their products to customers on credit or businesses that lend money to customers such as Wonga, quick quid etc. The second market research we are going to look at is questionnaires.
Words: 1049 - Pages: 5. Businesses should ensure… Managerial Approach to Marketing Nichelle James Unit 2 Individual Project M. Apple also uses market penetration to market their products. One way that apple can obtain this balance is through the use of focus groups as well as questionnaires and surveys. Tesco brand first appeared in 1924. Definition of regulation: A principle, rule or law designed to control behavior.
Toyota will also use review websites to advertise the product, this is done by offering out review units to websites and car review magazines, this allows for professional reviewers to offer opinions to the public about the car, this would therefore have a better effect on the public as this is not the company itself talking about the product, and weaknesses can be addressed, making this a more trustworthy source. They have opened stores in different cities and towns; this is because they are a lot of customers in those places that will be interested in their products. Primary and secondary research would be beneficial for Nike when planning their market because they are an established company with a lot of competitors. What are their choice criteria? This is where a seller presents a product direct to a consumer, often face to face but it can also be done over the phone, video conferencing and messaging. Describe how marketing techniques are used to market products in two organisations. It needs to affect every aspect of the customer experience.
You can be talking about a product or service to be offered for sale in that specific market and about the past, present and potential customers for the product or service. When a business creates a new product, they consider the techniques they are going to use carefully, because the techniques will enable them to advertise and market their product to the public. Also personal selling will be used to get customers attention. They also need to make sure that they are up to date with the changes in the law. Why use Facebook for advertising a marketing campaign? This is a way of creating a summary which gives the basis of developing the marketing objectives and strategies or even plans. When gathering market research, it is important for the information collected to be reliable and trust worthy, because if they are it will help the organisation to develop a good marketing plan. This Act aims to control safety at all stages of food production.
Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. V, YouTube etc promoting the brand and drinks. This means that the company needs to design questionnaires, collect data from respondents and then analyze the answers. Marketing is the promotion and selling of a product to a target market. The marketing techniques they both use, has helped to increase the growth of their business, the downside of this will be that it has increase the amount of competitors they have, therefore they need to work extremely hard to stay at top in their individual market. This may encourage customers to buy the product because they may be inspired by some of the football legends that are on the face of it. Apple released their first iphone in the year 2007, and ever since then they have been releasing a new iphone almost every year.
Some growth strategies include direct marketing and advertising. It is a process and not just the production of a single piece of promotional material. Nursery teachers look after young children from 3 years old to 5 years old. All food premises must be clean and free from rubbish, all equipment must be clean and good hygiene practices should be observed at all times. Furthermore, if they want to prevent bad reactions from customers, it will be better if they conducted their surveys in an apple store or near a store where people buy apple products.
Under marketing, there are two strategies that can help an organisation in being successful when selling products which are growth strategies and survival strategies. Market research: Is a big part of marketing, market research is when the company asks their customers or new customers to find out more about in the market in which they currently operate in or a market they wish to operate in. I will explain the techniques of marketing. For example Nike air forces are released every now and then but with different colours. My selected organisation is McDonalds; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. Kellogg's needed to understand the 'eating experience' of the consumer before a decision could be made about how to develop the recipe in more detail. If you purchase and item which does not meet the description of purpose you have a right to return it within the given days, get a replacement or exchange for another item.
Thirdly, the marketing department does not have exclusive rights over this process. Diversification Is selling new products to new markets. This is internal as it about the business they work for not any other business. Words: 1752 - Pages: 8. Also, apple makes their products available to purchase on their websites.