Not all the loads in an electrical installation operate at their nominal power all the time. We speak of substitutes, when a fall in the price of one good results in a decrease in the demand of another good. Many large multiunit manufacturing firms began to market their products directly to consumers and retailers. Both of these components quite often change the level and type of resources available to a marketer for his production. If a product has alternative uses, then consumers will most likely go for it after a salary increment. The census data shows that manufacturers sold 31 percent of their goods directly to final industrial consumers and 2.
Here, the producer can maximize his profit by depending on quality production. Second, distributors reduce the information costs of market transactions. As new products were introduced, wholesale merchants specializing in these products also emerged. Natural renewal forces are forest, food products from agriculture or sea etc. They must also be able to maintain crops or grow livestock. The demand curve tells us how much of a good or service people are willing to buy at any given price see. When the number of customers is small and they are located at central places then direct selling will be easy and economical.
Geographic dispersion of the market 3. This may not be the case for the economically endowed in the society as they already have the resources to buy multiple items without feeling the pinch in their pockets. As the became an industrial nation, manufacturing firms that specialized in a single product line began to proliferate. Finance and Accounting: Accounting refers to measure of revenue and costs to help the marketing and to know how well it is achieving its objectives. The social forces attempt to make the marketing socially responsible.
The ease with which resources can move to different uses. The first part of this round table article provides an overview of distribution channels, particularly their constituents and structure, with a special focus on distribution channels in India. He not only negotiates the transaction but also makes arrangement for transfer of ownership. These goods were distributed by different types of wholesalers. Deaths-death rates are slowen because of proper sanitation,proper nutrition,and proper health.
For example, in a depressed economy, generally shorter channels are selected for distribution. Choice of a channel of distribution involves the selection of the best possible combination of middlemen or intermediaries. These economic activities include wholesale and retail trade, manufacturing, finance and business, and even Government and medical services as well as communication. It is usually adopted for speciality goods. Factors which influence the competitiveness of a firm are production capacity technology and efficiency of the productive apparatus, distribution logistics etc. In the early nineteenth century, revolutions in transportation and communications increased the size of domestic markets, which led in turn to significant organizational changes in the production and distribution of goods and services. Any technological development may force the company to change the channel strategy.
Retailers, Wholesalers are the common channels of distribution. Your business is dependent on the purchasing power of your buyers. However, this relationship is quite complex, which makes it difficult to provide general statements about the direction and magnitude of the resulting shifts. Bath Royal Literacy and Scientific Institution. As the basis of the U. Buying Quantity: It is useful for the manufacturer to rely on the services of middlemen if the goods are bought in smaller quantity.
The distribution channel should not be selected in haste or carelessly because it has long term effect on the sales of the product and the reputation of the manufacturer. A salary increase among the poor will see a surge in demand for certain kind of goods such as food items and normal clothing compared to the same salary increment for those well up in society. In case of sea transport—- the size, speed and the type of ship, in case of road movement—- capacity, moving dimensions and speed of the trucks and in case of rail movement—- the capacity, type and general availability of wagons must be closely examined. Otherwise it will adversely affect the competitiveness of the product. Channel of distribution refers to those people, institutions or merchants who help in the distribution of goods and services. It is obvious that wherever there are extremes of temperature, human life is difficult to sustain, and consequently such areas are sparsely inhabited. But a manufacturer producing a small quantity can distribute his output more economically through middlemen.
Up to this point in time, the annona was handled by local government officials called. On the other hand, financially weak companies would have to depend upon middlemen. It is necessary to have the same cost of distribution. On the other hand, expensive consumer goods and industrial products are sold directly by the producers. An approximate estimate has been made of the proportion of the world's soil that is fit for cultivation in the present times. Quantity to be delivered 9.