These are mainly communities that engage in fair trade with the company for provision of company ingredients. For example, the company can use a strategy such donating about 1%, for every purchase made at a certain price to the charity and environmental organizations. During the 1980s, when The Body Shop dominated the niche it had created, it avoided the kinds of traditional marketing used by the more fashion-driven cosmetics companies. These stores have been opened with the aim of connecting with the consumers belonging to young age group. Seconds after reaching for their cell phone and driving into the back of the car in front of them, they realized a need for collision repair and began to look for someone to satisfy that need. Do you have a written, up-to-date marketing plan? This is due to excessive use of activities meant to enhance corporate social responsibility and excessive use of offers and discounts.
Evaluating the Perfomance of New Marketing Objectives After implementing a marketing strategy, it is important to measure its effectiveness and make changes where necessary. As the result, The Body Shop has become one of the top 20 cosmetic brands of the world in 2011. We can know from the product collections of Vineyard Peach, Extra Virgin Minerals etc. Somehow, your shop name was placed in their brain. The main objective here should be ensuring that the products manufacture reflect the needs of the consumers. Furthermore, the brand image of The Body Shop has become old, and is it not that attractive to the new young customers.
The Body Shop has used agencies only intermittently since Roddick launched the business in 1976, with the claim that it would never advertise and would focus instead on point-of-sale activity and window displays. However, overall speaking, for all the interviewees, there are only 29% of them bought it. The body shop is constantly working towards reducing the usage of packaging material. Recommendations Recommendations are as follows: 1 Continue their current philosophy of product identification, natural ingredients, staff education, customer service and recycling -The growing younger market is health conscious and environmentally aware and therefore demands products with this attribute. By understanding their customer and own situation, The body shop decided to reinvent itself in front of consumers as beauty credentials and product innovation, and focus on positioning the brand for the new generation so they understand what the brand and products stand for. Have you ever bought this tea tree concealer before? The Body Shop uses the gender segmentation that the consumer market is mainly women.
Product Products include shaving, hair and body, face care, accessories, and Eau de Toilettes. Use the order calculator below and get started! In 1994 The Body Shop had hired the London office of the American advertising agency since renamed St. There are 10 winners in total. The effectiveness of the new marketing strategy can be assessed using various strategies. Be organized; students all seem to arrive at school at the last minute, so things will need to move fast to keep traffic from backing up.
Also, it can help balance oily skin surface sebum moderate and can help protect environmental aggressors. He found a company called Cajun Chef in Lake Charles, La. These campaigns were supported by Full Voice, which, beginning as a broadsheet, was transformed into a company magazine. They have the marketing information, but we rarely ask for it. It brings customers to the door. After use the Tea Tree Concealer, it will be without over drying the skin and it is good for our skin too.
Mathew 1999 claims that the consumer praises the Body Shop for the ethical values it follows. By 1995 its profits from U. Most of the products contain Community Trade ingredients. Furthermore, compare the sales in the past two years of The Body Shop, the sale increased from 2010 to 2011 in Western Europe and the New Market. What are you doing now? Environmental Factors The company ensures sustainable packaging of products and safely disposes or recycles by-products. If you have the staff, follow up with a call to personally invite the person to come down and get an estimate.
Have you ever seen the tea tree concealer of The Body Shop? Marketing Budget 18 — 19 8. Today, this company operates in 61 countries across the globe, with close to 2 500 outlets. ~ The company has made an online questionnaire which is relate to this topic, as Cantonese is a common language in Hong Kong so the company decided to upload a Cantonese version to the public. The company will divide the plan into 4Ps. The second one is magazines.
Discount For the general customers, The Body Shop can give them 5-10% off discount. Between 2006 and 2008, profits dropped from 9. This is because the company is making plans to expand its market in addition to increasing the profitability of its business operations. The Body Shop —The Brand The Body Shop has created a brand for itself with a difference. Look at the growth in the Internet compared to the decline in Yellow Pages and newspaper ads. Second, the market share of The Body Shop in the world and Hong Kong. Moreover, the remaining interviewees are.
Place Exploring newer markets is essential for Body Shop to achieve its business objectives. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Moreover, affected by the other competitors and brands, people will choose to buy the tea tree concealer from the Body Shop. This also help a company to involve customers emotionally with the brand. He contracted with a local spring to bottle the water for him and slap on the labels, which are made by another company.
These should therefore, be given adequate training and enhanced product information to deal with customers better. Customer Satisfaction and The Body Shop The image that the company has created for itself is that of a of a green Eco-friendly cosmetics company which sells natural products which does not impact environment negatively and show its customers a way that lead to natural lifestyle. Excessively thin or young models are never a part of the promotional activities of the body shop. According to Clark 2001 , the Body Shop has created a brand for itself with a difference. Conclusion This assignment has helped me in understanding the key concepts related to Branding like marketing management, product positioning, customer satisfaction, brand equity etc. This became the main inspiration for her business.